Grayson
Fall/Winter '21 Campaign
ROLE
Art Direction
Graphic Design
Pre-Production & Post-Production
Lifestyle & Ecommerce Photography
For our Fall/Winter collection, we wanted to really showcase the warmth and softness of our fabrics – feathered flannel, liquid flannel, & new vintage denim denim. Throughout casting, pre-production, and on-set art direction, I really wanted to capture a relaxed, effortless vibe and really focus on the details & texture.
Printed Marketing Mailer
Mini catalog that was printed & mailed to 300,000+ homes to help support the launch of our Fall/Winter '21 Collection.
Email Campaigns
Various daily emails sent to our customer base. Below showcases a few different templates that we developed. I was responsible for design of emails in Figma & development of emails in Klaviyo.
