Grayson
Spring/Summer '22 Campaign
ROLE
Creative Direction
On-set Art Direction
Graphic Design
Pre-Production & Post-Production
Lifestyle & Ecommerce Photography
For our Spring/Summer collection, we wanted to really showcase the texture and movement of our lighter fabrics – tissue cotton, tumbled linen, & new liquid denim. Throughout casting, pre-production, and on-set art direction, I really wanted to capture a carefree, playful vibe and explore interesting angles.
Printed Marketing Mailer
Mini catalog that was printed & mailed to 300,000+ homes to help support the launch of our Spring/Summer '22 Collection.
Email Campaigns
Various daily emails to our customer base. Below showcases a few different templates that we developed. I was responsible for design of emails in Figma & development of emails in Klaviyo.
